…the great thing about graphic design is that it is almost always about something else. Corporate law. Professional football. Art. Politics. Robert Wilson. And if I can’t get excited about whatever that something else is, I really have trouble doing good work as a designer. To me, the conclusion is inescapable: the more things you’re interested in, the better your work will be… Not everything is design. But design is about everything. So do yourself a favor: be ready for everything.
One of architecture’s most cynical and provocative critics in (rare and rather overdue) praise
of a graphic designer’s writings – here’s Aaron Betsky’s well-chosen quote from Michael Bierut’s 2007 book
on being a good designer which i think applies across the disciplines.